Jyoti Sachdev Iyer

"Jyoti Sachdev Iyer" started her fashion career after the completion of a short course from NIFT in 1998.

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Initially setting up an independent studio in New Delhi, she later shifted base to Bangalore. For a short while, she worked with European prestigious design houses like La Perla, Fendi and Kenzo. She continued with her studio and manufacturing set-up in Bangalore, showcasing her work at numerous fashion events throughout the country and retailing her designs from her studio, as well as from various multi-label stores. In 2013, she expanded her base to Kolkata, setting up another design cum manufacturing studio to supplement her Bangalore unit. Currently, she divides her time between the two cities.

 

With over 15 years of experience in the fashion industry, Jyoti Sachdev Iyer has developed a deep understanding regarding all aspects of design – textile, craft, embroidery forms, the manufacturing process and the consumer mindset. Her sensibility blends her affinity towards experimental design with a rooted Indian aesthetic. Her creations reflect the persona of the urban, well-informed woman of today – conscious of her heritage, but not bound by it.

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