Each autumn fashion shows pave the way for the latest fashion of the upcoming season. With the fast approaching winter season, many designers prefer showcasing a collection with vibrant and bright colours; which no doubt many designers swore by this year also. However, few designers this year went in the other direction showcasing a distinct array of colours along the lines of chocolate browns, beige, whites and pastel pinks. read more…
Polka dots – you either love ‘em or you hate ‘ em!
This coming season, polka dots can be seen everywhere in the fashion industry. I am not only talking about clothes here, but also shoes, handbags and other accessories. It has been quite a while since the last time we saw such a craze for polka dots. read more…
Sana Safinaz are no strangers to O’nitaa. Each season, their latest collection is launched at the O’nitaa stores. The collections are so popular that most outfits are sold out during the first day of launch, which is why we encourage all our fans to pop by our stores for a first hand chance at owning the latest Sana Safinaz outfit. read more…

Soham for Kids
Faiza Seth in not your usual CEO. She is young and beautiful with a vastly diverse experience to show. Born in India and raised in the United States, Faiza initially worked at a demanding job at Lehman Brothers. A chance meeting with Luigi Esposito resulted in a successful venture with the collaboration of the two to launch Casa Forma, an architectural and interior design firm. read more…
When you think of a wedding, whats the first thing that comes to your mind…? When i think of it, I see a gorgeous bride, adorned in jewels and an extravagant outfit, absolutely glowing and breath-taking as she begins to take the first step towards a new life. Months go into the preparation of that one day; long hours deciding on a venue, catering, decorations and above all – yes, you got it – the wedding dress! read more…
It seems that Mr. Asim Jofa is on a roll – coming out with new collections to showcase one after the other. He has been globe-trotting for fashion shows between Dubai, London and his home country.
With Eid just round the corner, Jofa has come up with a collection that combines beauty and elegance of the latest in the fashion world. The pattern for this collection is quite intricate as all outfits are in lines of long drapers and the color scheme is truly charismatic with a hint of mellow and bold colors combined.
Asim Jofa is one of the many top South Asian Fashion Labels available at O’nitaa.
Just recently, Jofa showcased his latest collection in London. Most of the outfits followed the trend of full-length tops worn with trousers. However, simply looking at the outfits come down the runway proved how Jofa is able to take the simplest of things and transform them into gorgeous outfits. His outfits are trendy with a touch of classic at the same time. read more…

Hassan Sheheryar Yasin (HSY)
Over the past decade, HSY has become a widely recognized fashion label. The man behind the label, Hassan Sheheryar Yasin, has been hard at work since 1994 and was able to launch his first store in 2000. Today, HSY has outlets in major countries worldwide. read more…
Nude shades are everywhere this season having dominated the spring/summer 2011 catwalks, from off-white through pale rose to gold. No longer will you find the colour nude only in pieces of classic clothing like pants and trenches. Now with a more classy, glamourous and chic look, the colour is being worn by many celebrities and fashion icons. read more…

Sana Safinaz
Sana Hashwani and Safinaz Munir are the two creative designers behind the Sana Safinaz label, which is one of South Asia’s most popular fashion name.
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